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Seminars & Symposiums

Foresight School: Creation of Innovation through Behavior Observation -- its Methods and Practice

2016-11-10 (Thu) - 2017-1-12 (Thu)

Lecturer: MATSUNAMI Haruhito (Director, Osaka Gas Research Institute of Behavior Observation)

Lecture Dates and Times:
Session 1: Thursday, November 10, 2016 - 18:00 ~ 19:30
Session 2: Thursday, November 17, 2016 - 18:00 ~ 21:00
Session 3: Thursday, November 24, 2016 - 18:00 ~ 21:00
Session 4: Thursday, December 1, 2016 - 18:00 ~ 21:00
Session 5: Thursday, December 8, 2016 - 18:00 ~ 21:00
Session 6: Thursday, December 15, 2016 - 18:00 ~ 21:00
Session 7: Thursday, December 22, 2016 - 18:00 ~ 21:00
Session 8: Thursday, January 12, 2017 - 18:00 ~ 21:00

Seminar Room A, 2F, Building I, Center for Education in Liberal Arts and Sciences
Osaka University Toyonaka Campus

Intended for:
Osaka University students (Capacity: 20) 
(However, the first session on November 10 is open to the public.)

Course fees:
This seminar series is free to attend.

Goals and Overview:
• Learn the skills, knowledge, and mindset to create new worth in goods, services, and society.
• The process for creative new worth is based on the behavior observation methodology below:
(1) finding -> (2) insight -> (3) foresight -> (4) action
• Students will take the role of "creator of new worth in the organization" throughout the entirety of the course, and through the process of practice (start with action) -> learning (learning from results and theories of the action) -> practice  (action after gaining knowledge), will gain the ability to produce results in a business setting.

• In order to create innovation, students will acquire the following:
1) Skills: Perceptiveness, Insight, Creativity, and Execution
2) Knowledge: A deep understanding of trends among people and in society (psychology, etc.)
3) Mindset: Feeling of self-efficacy, a spirit of challenge, actualization of others


Session 1: Introduction
Sharing of problem recognition: Background and actual condition of the creation of new worth and innovation
Overview of the methodology of behavior observation: How we can create new worth -- the flow of fact->insight->foresight->action and workshop

Session 2: Perception (1) & Insight (1) (Learning Methodology)
• Practice and Understanding of Perception: What is Perception? 4 Cognitive Human Biases that Prevent Perception
• Perception Practice Based on Observation and Sympathy: Understanding of Abductive Reasoning through Interface Control and Sympathy Work
• Explanation and Practice of Reframing
• Practice of the KJ Method as Idea Creation: Integration of Perception through the KJ Method
-> Individual field observation (Weeks 2 and 3)

Session 3: Perception (2) & Insight (2) (Methodology and Practice)
• Practice and Sharing of Perception in Project (1)
• Interviewing Clients
• Results of Field Observations, Summarizing Gained Perception
• Unifying Perception, Discussing Solutions, Report Summary

Session 4: Perception (3) & Insight (3) (Execution)
• Reporting Results of Behavior Observation to Clients (in the flow of "Fact -> Insight -> Foresight")
• Decision Making of an Execution Plan
• Integrated Interpretation of Human Behavior: Understanding and Practice of Abductive Reasoning
• Explanation of Aim and Formulation of Execution Plan for Project (2)
-> Individual field observation (Weeks 4 and 5)

Session 5: Insight (4) (Practice of Methodology)
• Derivation and Sharing of Insight in Projects
• Interviewing Clients
• Integration of Perception, Derivation of Reframed Insight, Summary

Session 6: Prospects (1) (Learning Methodology)
• Derivation of Solutions Corresponding to Needs: Integration of Common Knowledge in the Industry and New Insight (Line Expansion)
• Derivation of Solutions for an Ideal Future: Integration of New Insight and World Trends (Category Expansion)

Session 7: Prospects (2) (Practice of Methodology)
• Derivation and Sharing of Insight in Projects
• Integration of Perception, Derivation of Reframed Insight, Creation of Prospects, Report Summary

Session 8: Prospects (3) (Execution)
• Reporting Results of Behavior Observation to Clients
• Decision Making of an Execution Plan
• Challenges and Role of the Organization in Creation of New Worth
• Discussion and presentations on the "Ideal Future of the World" that students want to contribute throughout their lives


• In addition to lectures, we will also be performing fieldwork and discussions.
• Throughout the entirety of the course, we will execute at least 1 project that will produce specific output. We will also be putting various work into practice in each of the classes.

Textbook/Teaching Materials:
Kodokansatsu no Kihon [The Fundamentals of Behavior Observation] (MATSUNAMI Haruhito; Diamond, Inc.)
Anata no Jinsei no Kagaku [The Social Animal: The Hidden Sources of Love, Character, and Achievement] (David Brooks; Hayakawa Publishing)

Reference Materials:
• The Big Power of Behavior Observation (MATSUNAMI Haruhito; Harvard Business Review Thesis)

Message from the Lecturer:
The methodology of behavioral observation (fact->insight->foresight->action) is also the learning process. As computers and robots are taking the jobs of human beings, the perception, insight, creativity, and leadership that are necessary at each step are things that only humans are capable of, and the importance of these is only going to increase moving forward. I hope that those who can follow the direction of the aim of these lectures will take this course.

MATSUYUKI Terumasa (Associate Professor, Osaka University)

How to Apply:
Please send an email entitled "Foresight School" with your name, affiliation, and email address to the address listed below:

For inquiries, please send an email to

Organized by:
Osaka University EDGE Program

Support by:
Osaka University Center for Education in Liberal Arts and Sciences

Date: 2016-11-10 (Thu) - 2017-1-12 (Thu)
Organizer: Osaka University EDGE Program
Sponsored: Center for Education in Liberal Arts and Sciences (CELAS), Osaka University
Venue: Seminar Room A, 2F, Building I, Center for Education in Liberal Arts and Sciences
Registration: Registration by email is required for this seminar.
Contact: Osaka University EDGE Program

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