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From Minoh, Osaka to the World - The Path to Becoming a High Brand (Entrepreneurship Speaker Series)

2016-11-8 (Tue) 18:30 - 20:00

Have ever heard of the high-end toothbrush brand MISOKA? This toothbrush, which makes your teeth squeaky clean without the use of toothpaste, is the fruit of science and design. MISOKA has been shown at exhibits worldwide such as Maison et Object in Paris and is sold at places like the Ritz Hotel, making it a world-famous high brand. And the ones who developed the brush were none other than a Minoh-based venture business. Come and listen to a real innovator who took his innovation from Minoh to the world.

Entrepreneurship Speaker Series
From Minoh, Osaka to the World - The Path to Becoming a High Brand

Speaker: TSUJI Yohei
President, Yume Shokunin Co., Ltd.

Date and Time: Tuesday, November 8, 2016 - 18:30 ~ 20:00

Venue: Meeting Room, 2F, Bldg. D, Office for University-Industry Collaboration

Lecture Overview
Even if you put technology, ideas, and revolutionary patents behind a start-up business, the chance that the business will last even 5 years is a figure that entrepreneurs do not want to see. Constantly aware of successes at the smallest formation, we started Yume Shokunin 9 years ago in Minoh, Osaka, a place that, at first glance, isn't the most suitable for a start-up business. But our toothbrush, "MISOKA," has become a world-famous product in the commodities market. We'll talk about the path to becoming a high brand, as well as some hardships we faced along the way.

Profile of the Speaker
TSUJI Yohei was born in Osaka in 1972. After leaving his position at a material manufacturer, he founded Yume Shokunin Co., Ltd. in June 2007 with capital raised through funding of investors in the area, where he now serves as President. Using patented technology that he himself developed, Mr. Tsuji has sold his "MISOKA" toothbrush in major department stores and well-known variety stores across the country, with sales numbers reaching 3 million units as of April 2016.

Coordinator
MATSUYUKI Terumasa (Associate Professor, Osaka University)

How to Apply - Please send an email entitled "Shimmura Lecture" with (1) your name, (2) your organization, and (3) your e-mail address to the address listed below.

edge@celas.osaka-u.ac.jp

This is a free seminar open to the public.

Inquiries
Please contact edge@celas.osaka-u.ac.jp with any inquiries regarding this seminar.

Date: 2016-11-8 (Tue) 18:30 - 20:00
Organizer: Osaka University EDGE Program
Sponsored: Center for Education in Liberal Arts and Sciences (CELAS), Osaka University
Venue: Meeting Room, 2F, Bldg. D, Office for University-Industry Collaboration
Registration: Registration by email is required for this seminar.
Contact: Osaka University EDGE Program
edge@celas.osaka-u.ac.jp

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