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How to Create Innovation in Large Companies (Entrepreneurship Speaker Series)

2016-7-7 (Thu) 18:00 - 19:30

Sony wena Development Leader TSUSHIMA Teppei Lecture

After finishing graduate school at Osaka University, Mr. TSUSHIMA Teppei entered Sony and started a new internal project in just his first year in the company, a project which shatters any preconceived feelings towards smartwatches. We've invited Mr. Tsushima to speak with us about ways to create innovation at large companies. How was  smartwatch called the "wena wrist" developed? What was Mr. Tsushima thinking about when he was at OU? This lecture is a great chance to hear the answers to these questions directly from one of the world's most-watched innovators.

How to Create Innovation in Large Companies (Entrepreneur Speaker Series)

Speaker: TSUSHIMA Teppei (wena Project Leader, New Project Creation Division, Sony Corporation) 

Date and Time: Thursday, July 7, 2016 - 18:00 ~ 19:30

Venue: 1F Hall, Techno-Alliance Bldg., Suita Campus, Osaka University 

About Mr. Tsushima

wena Project Leader, New Project Creation Division, Sony Corporation. Born in November 1989 and a native of Osaka Prefecture, TSUSHIMA Teppei graduated from the Graduate School of Engineering, Osaka University in 2014 and entered Sony Mobile Communications in the same year, where he was assigned to the mechanisms division. In the research he performed after being assigned to this department, Mr. Tsushima developed the concept for and demonstrated his "wena wrist," which contains functions in the band of the watch. Afterwards, he gathered like-minded members under the vision of "an electronic device that can be worn without any discomfort," and began his activity outside of work. In his first year after entering Sony, he won the "Startup Audition," and started his wena project as the Director of the New Project Creation Division. Starting in August of that same year, he began gathering support for his wena wrist through crowdfunding, setting a new record for projects in Japan. Shipping for products developed through this crowdfunding began in March 2016, and he is now preparing to take his project to the marketplace.

Lecture Overview

Why do new projects fail in large companies? What are the requirements for projects to succeed? When I was a student, I thought that "competing in a 100 billion-yen-market with 1,000 employees" and "competing in a 1 billion-yen-market with 100 teams of 10 employees" were essentially the same. I'd like to speak from my own experience about how as a first year employee at Sony, I started a new project, which became the first project to raise over 100 million yen through crowdfunding in Japan. I would like to tell about why competing in a 1 billion yen market with 10 people is so difficult, and what I did to resolve those difficulties. There are many students who will go on to work in large companies, but I hope that those who are not sure whether they'll start a venture or work in a large company will listen to my lecture.


MATSUYUKI Terumasa (Associate Professor, Osaka University)

How to Apply

Please send an email entitled "TSUSHIMA Lecture" with (1) your name, (2) your affiliation, and (3) your email address to the email address listed below:

This lecture is free and is open to the general public.


Please contact us by email at

Date: 2016-7-7 (Thu) 18:00 - 19:30
Organizer: Osaka University EDGE Program
Sponsored: Center for Education in Liberal Arts and Sciences, Osaka University; Kaitokudo for the 21st Century, Osaka University
Venue: 1F Hall, Techno-Alliance Building
Contact: Osaka University EDGE Program

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