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Seminars & Symposiums

GLOCOL Seminar -- Why Do Behavior Interventions Fail?

2010-12-21 (Tue) 5:30 p.m. - 6:30 p.m.

GLOCOL has invited KAWACHI Ichiro, Professor of Harvard School of Public Health to speak at a seminar on the topic of "Why do Behavior Interventions Fail?" on Tuesday, December 21.

Why do Behavior Interventions Fail? -- KAWACHI Ichiro, Professor, Harvard School of Public Health

Major causes of death among youth are the result of undesirable individual choices such as smoking, inappropriate dieting, drunk driving, and unsafe sex. Even if health care guidance is given, most people cannot change their habits.

In this seminar, problems in the basic theory about habits deleterious to health, i.e., focal points of health care guidelines, will be discussed by citing "Health Belief Model" and the "Theory of Planned Behavior." Using principles of behavioral economics and neuroscience, a new direction for improving behavior interventions will be proposed.

Sponsored by: Osaka University Global Collaboration Center

In cooperation with: Graduate School of Medicine, Education program for "Osaka University, Master's Program for Cultivating the Ability to Solve Problems in Medical Care"

There is no admissions fee for attending this seminar.

Note: This lecture will be conducted in English. Unfortunately, no English-to-Japanese translation service will be available.

How to apply:

Persons wishing to attend are requested to send (1) their name, (2) the name of their department or company, and (3) the name of the seminar they want to participate in by email to However, space permitting, admission at the time of the seminar is possible.

Date: 2010-12-21 (Tue) 5:30 p.m. - 6:30 p.m.
Venue: Conference Room B, Icho Hall, Suita Campus, Osaka University
Registration: Registration by email is necessary.
Contact: Osaka University Global Collaboration Center

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