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"Design Thinking Program," a Cutting-Edge Approach to Finding Business Ideas that Create Innovation

2016-9-9 (Fri) - 2016-9-17 (Sat)

• This a new research program especially recommended for those considering becoming involved in starting a business or developing a new business.

Please click here for this seminar's website. (link in Japanese)


In this course, we aim to utilize the observational research method known as "ethnography" in "design thinking" through fieldwork to discover potential needs in consumers and in the field, create business ideas that will produce innovation in our daily lives, and acquire ways of thinking and practices that are essential for the creation of businesses in the future.

Recruiting Seminar

Note: the content for each session is identical. (No prior registration required/Attendance is free)

Thursday, August 4, 2016 - 18:00 ~ 19:00: Seminar room, 2F, Techno-Alliance Building, Suita Campus, Osaka University

Friday, August 5, 2016 - 18:00 ~ 19:00: Seminar Room D, 2F, Center for Education in Liberal Arts and Sciences, Toyonaka Campus, Osaka University


Hakuhodo Inc.


Friday, September 9, 2016 - 9:30 ~ 19:00

Saturday, September 17, 2016 - 9:30 ~ 18:00


Techno-Alliance Building, Suita Campus, Osaka University

Tuition fee

Students (including those from other universities) and Osaka University faculty/staff: Free

Faculty/staff from other universities and public research institutes: 50,000 yen

Others: 100,000 yen 

Application deadline

Applications must be received by 9:00am on Wednesday, August 24, 2016.

How to apply/Program details

Please visit this website for more information. (link in Japanese)


KATAGI, Planning Division, Office for Industry-University Collaboration

TEL: 06-6879-4206


Additional information

We encourage taking this course in collaboration with the course entitled "Lean LaunchPad Program," a Practical Course to Learn the Methods of Starting Business Used in Silicon Valley.
The above-mentioned Recruiting Seminar will be a joint seminar held for both programs simultaneously.
We encourage those interested to apply.
*Application deadline: 9:00am, Monday, September 12, 2016

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