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Workshop for Business Solutions Through Design Thinking -- Making Osaka the Number One Tourist City Through City Design

2015-3-18 (Wed) 13:00 - 18:00

In this lecture, we'll learn about the process involved with platform type product design used to fulfill the latent wants and needs of many users through looking at the city, a product with a range of functions and stakeholders.

We'll then address a city design to make people unconsciously want to visit by creating a coherent city concept from economic, consumption, culture and exchange, living climate, and transportation viewpoints under the theme "Making Osaka the Number One Tourist City Through City Design." We'll also learn about composite business solutions methods that use the design thinking process in order to solve those problems facing the process necessary for realizing this city design.

Workshop Aims

In today's society, the demand is high for problem-solving personnel. However, there are many types of "problem-solving." While there are specific needs and challenges that are quite visible and obvious in the consciousness of the people, there are some latent wants and needs that many don't realize they needed in the first place. In the case of the former, continuous innovation through technological advances can solve many of those problems, and the aim is to eliminate losses while doing so. On the other hand, in the case of the latter, disruptive innovation through deep insight is used to draw out these latent wants and needs, and transform that into a revolutionary service which makes people experience and realize these needs for the first time, with the goal being creating a positive from zero.
At this workshop, we'll acquire a higher level of business solution prowess through utilizing the design process and placing a particular emphasis on the creation process used not only for fulfilling the latent wants and needs of the latter, but also in unearthing them.

Guest

YAMAGUCHI Takahiro
Born in 1977 and a graduate of Doshisha University, Yamaguchi Takahiro began a real estate company at the age of 19, which was subsequently bought out 3 years later. A former director of the business innovation department at the Nomura Research Institute, Mr. Yamaguchi now serves as a lead lecturer at Career University, where he specializes in enterprise creation support regarding incubation, design consulting, innovation development support, social innovation support, and the business and non-profit sectors. His track record in incubation is exceptional, mainly in the "0 to 1" and "1 to 10" phases. He set new sales records as an apparel developer, along with serving as a strategic adviser for one of Japan's largest C-C platforms and supervisor to an internet venture business with nearly 10 billion yen in sales. Mr. Yamguchi also serves as a member of the Cabinet Office's "Chamber for the Strategic Promotion of Employment of Young People" and the Innovation Design Laboratory of the Innovation Network Corporation of Japan. His written works include The Service Industry of 2015 (Toyo Keizai Inc.), Techniques for Transcending Boundaries (Nikkei Business Publications Inc.), and Idea Maker (Toyo Keizai Inc.).

Coordinator: MATSUYUKI Terumasa, Associate Professor, Center for Education in Liberal Arts and Sciences (CELAS)

To Apply

Please send an email including your name, organization and email address to the following:

tma@celas.osaka-u.ac.jp

We will close applications when the number of applicants reaches capacity (25).

Date: 2015-3-18 (Wed) 13:00 - 18:00
Organizer: Center for Education in Liberal Arts and Sciences, Osaka University; Kaitokudo for the 21st Century, Osaka University
Sponsored: Kaitokudo for the 21st Century, Osaka University
Venue: Matching Type Seminar Room, Center for Education in Liberal Arts and Sciences (CELAS), Osaka University

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